Each new year comes with lots of dreams, expectations, desire, hope and an increased degree of responsibility. In all the chaos of life we often ignore last point. We all make bunch of plans and tie ourself with loads of expectations form us which fizzle out in coming months.
Very interestingly lots of corporate houses efficiently cash on this common practice in our society. I fortunately got a chance to meet product strategist of one of leading fitness product company. He has given me data which reflect how thier product sales sky rocket in first 3 month of the new year and subsides later on. They launch most of there product in this season and try to maximise profits in that duration.
Fitness is continuous desire of any individual but this example shows how we tie up our desire with new year and fail to sustain it (in majority of cases). This was most common example in all and if you look out you will find many such examples around you. Whatever the psychological factors are but we should not leave something which we love to do most. So lets take up all previous year and new year resolutions and try to execute it again because you are not failed unless you stop trying.
Have a eventful year ahead!! All the best!!
P.S. If you don't have any resolutions just like me so lets pledge that we will keep looking this year so we get something by next year till then lets be diligent and responsible in everything we do. :)
